Unique mobile users have grown by, ) since January 2020, while the total number of mobile connections has increased by, people around the world use the internet in January 2021, up by, ) since this time last year. . Studying the language that employees use in. The site brings together content from past, present and future projects related to behavioural and cultural Insights, created by both WHO and external partners. The former senior research and cultural insights director for We Are Social UK, takes over the global role from Lore Oxford who has left the company. We help brands define their role in culture to cut through the noise and develop long-term affinity and advocacy. Global internet penetration now stands at. Cultural Insights in Asia. Portable digital identities: with privacy once again in the spotlight following the recent updates to WhatsApps terms and conditions, a decentralised approach to digital sign-on may come to the fore. At a global level, nearly 77 percent of internet users aged 16 to 64 now say that they buy something online each month. We tend to ignore what we dont understand and with social data thats no surprise. 1.Social media adoption surges. Indeed, Statista reports that online revenues in the Travel, Mobility & Accommodation category were down by more than 50 percent year-on-year, resulting in a drop of well over. At the other end of the scale, users in Japan say they spend less than an hour a day on social media, but this years figure of 51 minutes is still 13 percent higher than the figure we reported for Japanese users this time last year. 8.Online grocery and the rise of ecommerce Brands cannot assume they have a clear, useful understanding of the way people think and behave. New global resolution calls for establishment of behavioural science units or teams, New WHO study shows health workers feel more confident to recommend COVID-19 vaccination following a training on patient communication, Longer, healthier lives for all: WHO at 75, Advancing BCI through engagement with experts: first face-to-face meeting of the BCI-TAG, WHO regional meeting on behavioural and cultural insights for health, Applying behavioural and cultural insights for better health workshop, Training on qualitative data collection and data analysis methods. Web3 is a fast-growing space where its essential to understand culture and social behaviour. The . can I use these channels to achieve my desired outcomes? We make authentic connections and spark conversation, on and offline. Voice interfaces are the most popular alternative, with 45 percent of global internet users saying that they used voice search or voice commands in the past 30 days. We develop distribution strategies that help brands reach their audience and cut through the noise of their competition. Why its time to change the metrics that guide marketings social media mix. Without understanding the origins of the conversation and balancing other areas like how people make decisions about the products they buy, you could make potentially damaging assumptions. Become a certified social intelligence This is one process of joining the invisible dots. Our measurement frameworks recommend metrics and measurement techniques to prove the effectiveness of social thinking in driving business results. Without understanding the origins of the conversation and balancing other areas like how people make decisions about the products they buy, you could make potentially damaging assumptions. Jun 2. In practical terms, cultural insights are the practice of analyzing research with the specific aim of understanding cultural shifts. Without experience or training in cultural insights, we can all too easily ignore completely that there is more to see. reports that the Fashion & Beauty category accounted for the largest share of global B2C ecommerce revenues in 2020, at more than US$665 billion. , this years reports reveal that connected tech became an even more essential part of peoples lives over the past year, with social media, ecommerce, streaming content, and video games all seeing significant growth in the past 12 months. We couldnt finish this years analysis without an update to our. With that in mind, read on. Its a mess out there! Micro Culturalism looks deeper within existing dominant cultures at micro cultures, some of which germinate into full-blown game-changers that alter societal attitudes and behaviors on a local and global scale. Im excited to step into the global role at We Are Social and get cracking helping our clients around the world unlock the opportunities that the next decade of digital culture brings., Mobbie Nazir added: Cultural insights is going through an exciting expansion at We Are Social, and Susie is the ideal person to embed this core offering throughout our global network. We track cultural conversation to plan for the future. However, COVID-19 has significantly impacted the reporting of internet user numbers, so actual figures may be higher. We think of ourselves as researchers looking to answer questions or as social intelligence professionals using social data to inform strategy. Taking culture seriously requires a culture shift in many businesses. On average, more than 1.3 million new users joined social media every day during 2020, equating to roughly 15 new users every . In 2023 we merged with The Narrative Group, combining their expertise in embedding brands in the zeitgeist with our unrivalled social media capabilities to form a new powerhouse agency grounded in culture. And youre probably already getting there. The key takeaway is that brands do not need to be active on every single platform, and in fact the data show that a presence on just one or two of the larger platforms offers the potential to reach almost all of the worlds social media users. Our understanding of social behaviours allows us to create world-class creative ideas that can live on any platform. 1.3 billion years spent using the internet. The old adage you dont know what you dont know still rings true today and every day. s data tells a similar story. Why do you think the person decided to show this particular image over others? However, the big question is whether Google, Facebook, Amazon, or Alibaba will beat them to it, spinning off component parts on their own terms before governments force them to do so. Theres no fancy (expensive) tech thatll do the job for us, all thats required is some training and practice. A branded community of Samsung-using and loving influencers who helps spread the philosophy of Do What You Cant. While so many of us speak of (and pitch around) using social data to understand people, cultural context is one of the most overlooked and misunderstood areas of social intelligence. Its a hugely exciting time to be working in social media, with audience cultures and behaviors evolving at a blistering pace, and with such incredible creativity and ingenuity, said Hogarth. Hogarth will be on maternity leave from September. Our culture of platform discovery and innovation allows us to keep our clients at the cutting-edge of technology and social. We conduct audits to map out cultural relevance, providing brands with social insights, strategic positioning and creative recommendations for their future strategy. , where youll find our complete collection of Digital 2021 reports and analysis. Assuming that the average person sleeps for between 7 and 8 hours per day, this means that we now spend roughly 42 percent of our waking lives online, and that we spend almost as much time using the internet as we do sleeping. Worldwide, the category saw annual revenues exceed US$400 billion in 2020, up by more than 40 percent compared to the previous year. Semiotics practitioner Dominika points out an unexpected aspect of cultural insights work; how natural it feels, once trained, but how often it offers you fascinating insights that other people relate to but find difficult to voice themselves. Culture and values sit behind everything we do as humans. Cultural social media insights in Vietnam: Key facts. Biological engineeringor bioengineeringis the application of engineering principles to the design and transformation of technology for use toward solving biological problems. Hopefully thats given you a solid understanding of the state of digital today. Many social listening tools, like YouScan have visual analysis functionality that helps to identify logos, scenes, and objects. Subscribe to our blog for hot takes on social and internet culture. Unlike macro cultures where behaviors and trends are more easily discerned, with microcultures its often the white spaces between the dots that tell the authentic story and provide important grounding context to data points. We help our clients interact directly with consumers through live content, amplifying campaigns to drive engagement. Social Listening Query Writing Competition, The science of signs: How the experts find meaning in social data. Discover ways to generate a return on ESG investments. When it comes to social data, there is often a preoccupation with the volume of data the more the better, but for cultural insights researchers, its not about gathering reams of data but going thick with what we have. We Are Social is bolstering its cultural insights offering with the promotion of Susie Hogarth to the role of global head of cultural insights. To generate cultural insights semiotician, Dominika Noworolska, says that we need to build on this analysis by taking a moment to really look at the images and start asking some simple questions: 1. In order to reach the hyper-fragmented subcultures of today, even breakthrough campaigns must be ready with real time reactions that are echoed and amplified through press, influencers, events and evangelized consumers. Digital disruption: connected products and services will continue to shake up existing categories and create new ones, but Ill be watching three industries with particular interest in 2021: The big tech breakup: this has been a long time coming, but lawmakers around the world are signalling that 2021 may be the year of the big showdown. Cultural insights work requires looking at data in a different way. Crystal Abidin specializes in influencer cultures, online visibility, and social media pop culture, especially in the Asia Pacific region. Hogarth will now lead the companys drive to innovate the practice, to further embed cultural insights throughout the global network and ensure it is core to every client brief. We use our knowledge of social behaviours to help brands participate in culture in a strategic, relevant and effective way. Questions in the hands of a culturally conscious researcher and, or marketer can elevate trust and lead to the revelation of hidden truths and culturally relevant insights that provides a competitive business edge to attract more long term, loyal customers. Over the past few updates to Android Auto, Google has been quietly building out new features tied to EVs. In total, the average internet user now spends almost 7 hours per day using the internet across all devices, equating to more than 48 hours per week online thats 2 full days out of every 7. We Are Socials Cultural Insights practice is dedicated to understanding social behaviors within online communities and subcultures in order to help clients stay ahead of online trends, become part of the cultural conversation, and remain relevant to audiences. The companys latest research finds that the typical global internet user now spends 3 hours and 39 minutes each day using the internet on their mobile phone, compared to a total of 3 hours and 24 minutes per day watching television. #TeamDog managed to publish an additional 44 million #dog posts to Instagram in the past 12 months, while #TeamCat only managed 33 million new #cat posts. Even if your main work is still mainly social listening, chances are youre planting seeds for cultural insights projects on a more wider scale. Whats the context? The cookies is used to store the user consent for the cookies in the category "Necessary". We're a global agency, with more than 1000 people in 15 offices around the world, 200 here in our London HQ. I cant think of a better argument for investing in true cultural understanding. of Global Digital Reports that the Travel category hasnt claimed the largest share of revenue, highlighting just how difficult recent months have been for travel and tourism brands. How we behave is an essential part of our health and well-being. More than 40 percent of web pages served in December 2020 were requested by web browsers running on laptop and desktop devices, although the overall share of these devices is down slightly compared to December 2019. likely to shop online than male internet users aged 16 to 24. Necessary cookies are absolutely essential for the website to function properly. Digital Behaviour Scientist and Founder of The Social Intelligence Lab, Dr Jillian Ney, uses the example of a supermarket; looking at the numbers of social conversations in isolation may lead you to think that you should be plastic-free and totally vegan. I spoke to three digital ethnographers for their pointers on getting started. 2.Mobiles have become our first screen Applied to brands, cultural insights can show how people think and behave, and highlight the way brands and products fit into their lives. Its human-led and manual. Think of culture a bit like a human circulatory system, connected and fed by blood vessels. Another age-related trend is evident in the latest social media data, which shows that older age groups are the fastest-growing segments amongst some of the top platforms audiences. Statista reports that the Fashion & Beauty category accounted for the largest share of global B2C ecommerce revenues in 2020, at more than US$665 billion. Culture moves at the speed of social. In the social media rush towards new platforms and new features, it's easy to forget about some fundamentals: culture & people. This is the new reality as multiracial populations increase and the US hurtles toward minority white by the year 2045, according to a recent Census Bureau report. Theres no fancy (expensive) tech thatll do the job for us, all thats required is some training and practice. She is a QRCA Board Member, Chair of the New York Metro Chapter, Board Liaison to the Diversity, Equity and Inclusion Task Force, as well as, Business Features Editor of Views Magazine. We help brands uncover social insights using a range of methodologies, laying the foundation for ideas worth talking about. The demise of third-party cookies: Googles Chrome browsers will end support for third-party cookies at the end of 2021, so we can expect significant changes in ad tech this year, especially as programmatic platforms reinvent themselves. mean that marketers should focus solely on these larger platforms. Tools used: Twitter Internal, Crimson Hexagon, and Talkwalker. How does it differ from other images that are shown in a similar context? Our task was to run a global campaign to positively shift brand perception on social media. But its more than looking into the data, we need to look in the right way. Roben is on the WIRe 2020 MRX Diversity Champion Award nominee shortlist for being a fierce advocate for brands understanding the nuances of micro-cultures in the strategies to develop products, brand promise, messaging and advertising.. Geert Hofstede's cultural dimensions theory (1980) examined people's values in the workplace and created differentiation along three dimensions: small/large power distance, strong/weak uncertainty avoidance, masculinity/femininity, and individualism/collectivism. As a strategy, trendspotting applies well to short term campaign planning and other marketing areas that will benefit from jumping on a trend.
we are social cultural insightsrv park old town scottsdale
Unique mobile users have grown by, ) since January 2020, while the total number of mobile connections has increased by, people around the world use the internet in January 2021, up by, ) since this time last year. . Studying the language that employees use in. The site brings together content from past, present and future projects related to behavioural and cultural Insights, created by both WHO and external partners. The former senior research and cultural insights director for We Are Social UK, takes over the global role from Lore Oxford who has left the company. We help brands define their role in culture to cut through the noise and develop long-term affinity and advocacy. Global internet penetration now stands at. Cultural Insights in Asia. Portable digital identities: with privacy once again in the spotlight following the recent updates to WhatsApps terms and conditions, a decentralised approach to digital sign-on may come to the fore. At a global level, nearly 77 percent of internet users aged 16 to 64 now say that they buy something online each month. We tend to ignore what we dont understand and with social data thats no surprise. 1.Social media adoption surges. Indeed, Statista reports that online revenues in the Travel, Mobility & Accommodation category were down by more than 50 percent year-on-year, resulting in a drop of well over. At the other end of the scale, users in Japan say they spend less than an hour a day on social media, but this years figure of 51 minutes is still 13 percent higher than the figure we reported for Japanese users this time last year. 8.Online grocery and the rise of ecommerce Brands cannot assume they have a clear, useful understanding of the way people think and behave. New global resolution calls for establishment of behavioural science units or teams, New WHO study shows health workers feel more confident to recommend COVID-19 vaccination following a training on patient communication, Longer, healthier lives for all: WHO at 75, Advancing BCI through engagement with experts: first face-to-face meeting of the BCI-TAG, WHO regional meeting on behavioural and cultural insights for health, Applying behavioural and cultural insights for better health workshop, Training on qualitative data collection and data analysis methods. Web3 is a fast-growing space where its essential to understand culture and social behaviour. The . can I use these channels to achieve my desired outcomes? We make authentic connections and spark conversation, on and offline. Voice interfaces are the most popular alternative, with 45 percent of global internet users saying that they used voice search or voice commands in the past 30 days. We develop distribution strategies that help brands reach their audience and cut through the noise of their competition. Why its time to change the metrics that guide marketings social media mix. Without understanding the origins of the conversation and balancing other areas like how people make decisions about the products they buy, you could make potentially damaging assumptions. Become a certified social intelligence This is one process of joining the invisible dots. Our measurement frameworks recommend metrics and measurement techniques to prove the effectiveness of social thinking in driving business results. Without understanding the origins of the conversation and balancing other areas like how people make decisions about the products they buy, you could make potentially damaging assumptions. Jun 2. In practical terms, cultural insights are the practice of analyzing research with the specific aim of understanding cultural shifts. Without experience or training in cultural insights, we can all too easily ignore completely that there is more to see. reports that the Fashion & Beauty category accounted for the largest share of global B2C ecommerce revenues in 2020, at more than US$665 billion. , this years reports reveal that connected tech became an even more essential part of peoples lives over the past year, with social media, ecommerce, streaming content, and video games all seeing significant growth in the past 12 months. We couldnt finish this years analysis without an update to our. With that in mind, read on. Its a mess out there! Micro Culturalism looks deeper within existing dominant cultures at micro cultures, some of which germinate into full-blown game-changers that alter societal attitudes and behaviors on a local and global scale. Im excited to step into the global role at We Are Social and get cracking helping our clients around the world unlock the opportunities that the next decade of digital culture brings., Mobbie Nazir added: Cultural insights is going through an exciting expansion at We Are Social, and Susie is the ideal person to embed this core offering throughout our global network. We track cultural conversation to plan for the future. However, COVID-19 has significantly impacted the reporting of internet user numbers, so actual figures may be higher. We think of ourselves as researchers looking to answer questions or as social intelligence professionals using social data to inform strategy. Taking culture seriously requires a culture shift in many businesses. On average, more than 1.3 million new users joined social media every day during 2020, equating to roughly 15 new users every . In 2023 we merged with The Narrative Group, combining their expertise in embedding brands in the zeitgeist with our unrivalled social media capabilities to form a new powerhouse agency grounded in culture. And youre probably already getting there. The key takeaway is that brands do not need to be active on every single platform, and in fact the data show that a presence on just one or two of the larger platforms offers the potential to reach almost all of the worlds social media users. Our understanding of social behaviours allows us to create world-class creative ideas that can live on any platform. 1.3 billion years spent using the internet. The old adage you dont know what you dont know still rings true today and every day. s data tells a similar story. Why do you think the person decided to show this particular image over others? However, the big question is whether Google, Facebook, Amazon, or Alibaba will beat them to it, spinning off component parts on their own terms before governments force them to do so. Theres no fancy (expensive) tech thatll do the job for us, all thats required is some training and practice. A branded community of Samsung-using and loving influencers who helps spread the philosophy of Do What You Cant. While so many of us speak of (and pitch around) using social data to understand people, cultural context is one of the most overlooked and misunderstood areas of social intelligence. Its a hugely exciting time to be working in social media, with audience cultures and behaviors evolving at a blistering pace, and with such incredible creativity and ingenuity, said Hogarth. Hogarth will be on maternity leave from September. Our culture of platform discovery and innovation allows us to keep our clients at the cutting-edge of technology and social. We conduct audits to map out cultural relevance, providing brands with social insights, strategic positioning and creative recommendations for their future strategy. , where youll find our complete collection of Digital 2021 reports and analysis. Assuming that the average person sleeps for between 7 and 8 hours per day, this means that we now spend roughly 42 percent of our waking lives online, and that we spend almost as much time using the internet as we do sleeping. Worldwide, the category saw annual revenues exceed US$400 billion in 2020, up by more than 40 percent compared to the previous year. Semiotics practitioner Dominika points out an unexpected aspect of cultural insights work; how natural it feels, once trained, but how often it offers you fascinating insights that other people relate to but find difficult to voice themselves. Culture and values sit behind everything we do as humans. Cultural social media insights in Vietnam: Key facts. Biological engineeringor bioengineeringis the application of engineering principles to the design and transformation of technology for use toward solving biological problems. Hopefully thats given you a solid understanding of the state of digital today. Many social listening tools, like YouScan have visual analysis functionality that helps to identify logos, scenes, and objects. Subscribe to our blog for hot takes on social and internet culture. Unlike macro cultures where behaviors and trends are more easily discerned, with microcultures its often the white spaces between the dots that tell the authentic story and provide important grounding context to data points. We help our clients interact directly with consumers through live content, amplifying campaigns to drive engagement. Social Listening Query Writing Competition, The science of signs: How the experts find meaning in social data. Discover ways to generate a return on ESG investments. When it comes to social data, there is often a preoccupation with the volume of data the more the better, but for cultural insights researchers, its not about gathering reams of data but going thick with what we have. We Are Social is bolstering its cultural insights offering with the promotion of Susie Hogarth to the role of global head of cultural insights. To generate cultural insights semiotician, Dominika Noworolska, says that we need to build on this analysis by taking a moment to really look at the images and start asking some simple questions: 1. In order to reach the hyper-fragmented subcultures of today, even breakthrough campaigns must be ready with real time reactions that are echoed and amplified through press, influencers, events and evangelized consumers. Digital disruption: connected products and services will continue to shake up existing categories and create new ones, but Ill be watching three industries with particular interest in 2021: The big tech breakup: this has been a long time coming, but lawmakers around the world are signalling that 2021 may be the year of the big showdown. Cultural insights work requires looking at data in a different way. Crystal Abidin specializes in influencer cultures, online visibility, and social media pop culture, especially in the Asia Pacific region. Hogarth will now lead the companys drive to innovate the practice, to further embed cultural insights throughout the global network and ensure it is core to every client brief. We use our knowledge of social behaviours to help brands participate in culture in a strategic, relevant and effective way. Questions in the hands of a culturally conscious researcher and, or marketer can elevate trust and lead to the revelation of hidden truths and culturally relevant insights that provides a competitive business edge to attract more long term, loyal customers. Over the past few updates to Android Auto, Google has been quietly building out new features tied to EVs. In total, the average internet user now spends almost 7 hours per day using the internet across all devices, equating to more than 48 hours per week online thats 2 full days out of every 7. We Are Socials Cultural Insights practice is dedicated to understanding social behaviors within online communities and subcultures in order to help clients stay ahead of online trends, become part of the cultural conversation, and remain relevant to audiences. The companys latest research finds that the typical global internet user now spends 3 hours and 39 minutes each day using the internet on their mobile phone, compared to a total of 3 hours and 24 minutes per day watching television. #TeamDog managed to publish an additional 44 million #dog posts to Instagram in the past 12 months, while #TeamCat only managed 33 million new #cat posts. Even if your main work is still mainly social listening, chances are youre planting seeds for cultural insights projects on a more wider scale. Whats the context? The cookies is used to store the user consent for the cookies in the category "Necessary". We're a global agency, with more than 1000 people in 15 offices around the world, 200 here in our London HQ. I cant think of a better argument for investing in true cultural understanding. of Global Digital Reports that the Travel category hasnt claimed the largest share of revenue, highlighting just how difficult recent months have been for travel and tourism brands. How we behave is an essential part of our health and well-being. More than 40 percent of web pages served in December 2020 were requested by web browsers running on laptop and desktop devices, although the overall share of these devices is down slightly compared to December 2019. likely to shop online than male internet users aged 16 to 24. Necessary cookies are absolutely essential for the website to function properly. Digital Behaviour Scientist and Founder of The Social Intelligence Lab, Dr Jillian Ney, uses the example of a supermarket; looking at the numbers of social conversations in isolation may lead you to think that you should be plastic-free and totally vegan. I spoke to three digital ethnographers for their pointers on getting started. 2.Mobiles have become our first screen Applied to brands, cultural insights can show how people think and behave, and highlight the way brands and products fit into their lives. Its human-led and manual. Think of culture a bit like a human circulatory system, connected and fed by blood vessels. Another age-related trend is evident in the latest social media data, which shows that older age groups are the fastest-growing segments amongst some of the top platforms audiences. Statista reports that the Fashion & Beauty category accounted for the largest share of global B2C ecommerce revenues in 2020, at more than US$665 billion. Culture moves at the speed of social. In the social media rush towards new platforms and new features, it's easy to forget about some fundamentals: culture & people. This is the new reality as multiracial populations increase and the US hurtles toward minority white by the year 2045, according to a recent Census Bureau report. Theres no fancy (expensive) tech thatll do the job for us, all thats required is some training and practice. She is a QRCA Board Member, Chair of the New York Metro Chapter, Board Liaison to the Diversity, Equity and Inclusion Task Force, as well as, Business Features Editor of Views Magazine. We help brands uncover social insights using a range of methodologies, laying the foundation for ideas worth talking about. The demise of third-party cookies: Googles Chrome browsers will end support for third-party cookies at the end of 2021, so we can expect significant changes in ad tech this year, especially as programmatic platforms reinvent themselves. mean that marketers should focus solely on these larger platforms. Tools used: Twitter Internal, Crimson Hexagon, and Talkwalker. How does it differ from other images that are shown in a similar context? Our task was to run a global campaign to positively shift brand perception on social media. But its more than looking into the data, we need to look in the right way. Roben is on the WIRe 2020 MRX Diversity Champion Award nominee shortlist for being a fierce advocate for brands understanding the nuances of micro-cultures in the strategies to develop products, brand promise, messaging and advertising.. Geert Hofstede's cultural dimensions theory (1980) examined people's values in the workplace and created differentiation along three dimensions: small/large power distance, strong/weak uncertainty avoidance, masculinity/femininity, and individualism/collectivism. As a strategy, trendspotting applies well to short term campaign planning and other marketing areas that will benefit from jumping on a trend. How Often Do Slot Machines Hit The Jackpot,
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