2. Contact us to learn more about how your brand can be featured on the #1 website for educators. You can reach them when they are searching by creating helpful web pages and content optimized for search, like blog posts or videos. If you'd like to discuss how Sprint Education can provide you with your own value asset created by one of our Teacher Perks members (67% of teachers are more likely to pay attention to user-generated content) then just get in touch for a chat with the team. Check the topics you would like to read about. Teachers turn to social media like Facebook, Instagram, and Pinterest to swap stories, plan classroom activities, and perfect lesson plans. It will vary depending on what kind of teacher you are selling to, but here are some common ways you might be able to reach teachers with your products. And teachers arent just spending that on personal items. As professional teacher development conferences, vendors create fun and catchy items that are centered around a teacher. The 280 character limit makes students think critically on communicating concisely and effectively, a beneficial skill to develop. Browse Catalog Grades It also helps to acknowledge the challenges many teachers face. It's a hard game to play, and an even harder one to win, but we're here to share with you our insight into what gets teachers engaging with your social channels and seeing you as a trusted, loyal education supplier. When companies offer teachers a teacher discount. Because we believe in the power of social media to make nearly anything easier (even life in the classroom), weve identified 12 ways to use social media for education. Teachers had broken up for the half term barely an hour ago, so they didn't hesitate to share it and tag their fellow colleagues - like an inside joke the entire industry knew about. so teachers could automatically apply the discount to every purchase. Get that blog out there! Whether you're giving away free playground surveys or software trials; or you've painstakingly put together downloadable guides or website blogs featuring your online safety trips, targeted intervention strategies, or the best school trips in the UK, social media is the place to share these. If you notice any sort of teasing starting to develop in the classroom, immediately put a stop to it. Disclosure Policy Megan DuVarney Forbes (attended 04-05) teaches history and English at First Avenue Middle School in Arcadia, California. Learn 10 game-changing insights especially for school management service providers to enhance your education marketing campaigns when emailing schools. Sixty-four percent of teachers said receiving an exclusive offer makes them feel valued. If you have the budget, running some paid social media ads targeting teachers could build awareness or bring them back to your website. Many accounts will show followers how to maximize savings and transform inexpensive items into powerful learning tools. Due to lack of research in this field, educators and teachers have had very little guidance on research-informed practices, she said. Highlighting events and extracurriculars can make your school stand out from the rest. Don't just tell teachers how your product helps students; show it to them. Pinterest is still an incredible search tool for teachers. Teachers are avid consumers of media and active members of social media communities, which makes it easy for marketers to effectively reach and engage them online. The more specialized the field, the higher the likelihood that its teachers network with peer groups. If youre interested in a career in education, now could be a great time to start building your professional network online. It's important for brands and marketers to make social media a part of their multi-channel strategy to be visible and interact with teachers in the places where they spend the most time. 1. Send letter of application, resume, and three letters of reference to: To Mike Machholz, Athletics Director, Missouri Valley College, 500 East College, Marshall, MO 65340 or email at bultmannd@moval.edu EOE/AA. Through our own recent efforts, we have found that teachers are active consumers of media and teacher communities have formed across all social networks. You can also honor them with. Social media and technology are integral parts of daily life, and integrating the use of these into the classroom is more natural than before, given how acclimated many students are to them. The Best Way to Market to Teachers: Personalized Offers, These personalized offers are available only to teachers, and brands use an, Ninety-eight percent of consumers said they want to hear about promotions being offered to people in their profession or life stage. There are many different platforms available, such as WordPress, SquareSpace, Wix, Blogger, Tumblr or Medium, where teachers can create a class blog. 94% of teachers used their own money to purchase supplies for their classrooms, with more than 1 in 3 (35%) spending more than $500. According to our annual survey, 62% of teachers said the most appealing offer would be free perks, such as free shipping, free checked bags, etc. It is critical for education technology companies toadvertise specifically to teachers to ensure their buy-in, which is especially important when a yearly subscription is up for renewal. So, if you'd like to discuss this in more detail, and find out how Sprint Education can help you manage your own social media strategy, please get in touch. At Cognitive ToyBox an ed-tech company dedicated to ensuring school readiness through an accurate and actionable assessment platform that combines game-based and observational assessments we recently focused on social mediaadvertising and marketing specifically to this all-important demographic in the ed-tech space. In addition, keeping content tailored to the specific channel is . Teachers do. Have students respond to weekly prompts, making it as informal and loosely structured as possible. Target the demographic majority. Teachers tend to be women (80%), and 56% are over the age of 40. . accessibility issues, please let us know. But keeping up a steady stream of engaging ELT social media content is hard work. While there is incredible opportunity, marketing these products and services to educators requires a significant amount of effort and careful planning. Make it easy for parents and students to find your schools social media profiles by adding links to the websites main navigation or creating a social media directory that houses them all in one place. Marketing to teachers will empower them to use our products and platforms in the classroom, and their excitement for these products is critical to the success of all students. Click your profile picture, select YouTube Studio from the drop-down menu, and navigate to the Analytics tab. The research also showed that through social media, teachers can enhance interactions between students, between students and teachers, and with people and resources outside the classroom. Meanwhile, the dog had 49 reactions. 4. But however you decide to engage teachers, its likely to pay off. It can be a risk to bring something new to their classroom, so they value recommendations from people they trust. To reach early education teachers on Pinterest, we focused on interests nested under the Education category, specifically Preschool and Teacher Resources. 3 Trends in K-12 Education That Are Shaping Teacher Training, Teaching Credentials: Deciding Which One Is Right for You. And teachers arent just spending that on personal items. Beyond paid advertising, there are other ways to reach teachers through social media, especially on platforms that are more community-focused. Nikki founded Zulama, a company that brought computer science education to teenagers through video game design. Create a class blog for discussions. How would you communicate to the entire campus during an emergency? She also noted that she follows elementary teachers, even though she teaches sixth and eighth graders. Marketing to teachers goes beyond school supplies. 02:04 - Source: CNN. Steve Carlotti, Michaels Executive Vice President of Marketing, considers this program central to the companys outreach to teachers. Implement a rule that students can follow or friend you only . From choosing baby's name to helping a teenager choose a college, you'll make . Today, she has over 30,000 YouTube subscribers and more than 41,000 Instagram followers who know her as @toocoolformiddleschool. This is comprised of: Teachers tend to be women (80%), and 56% are over the age of 40. Email both parents and students a direct link to the Facebook Group for access. Check out these five resources designed to inspire stronger content, campaigns and customer care. It created a virtual field trip with a real teacher as the host, which ultimately reached thousands of students. For example, my company partnered with fire safety experts to develop fun, easy-to-use resources that teachers could share with families. Each social media platform offers many different ways to be used in the classroom, from sharing announcements to holding live lectures, and so much more. Price your items and discount competitively to show you genuinely want to save teachers money. This underscores the exclusivity of the offers and makes them highly appealing. Nearly all of Gen Z (97%) use social media regularly, according to the Pew Research Center. To understand what teachers are talking about, look at online groups and pages. Their students are younger, so they tend to have more procedures than I have, Forbes said. As much as I wish it was the case, education memes and baby animal videos won't take your marketing everywhere. 2022 Wise Marketing Strategy LLC. There are about 7 million teachers, college professors, and administrators in the US, and they have $329 billion in spending power. China recently issued a far-reaching set of regulations that restrict tutoring, which will impact organizations that serve students, parents, and schools in the country, including Western education businesses. It wasn't that my boosted post was bad - it did pick up over the week - just the dog was better, and had impeccable timing. Beyond paid advertising, there are other ways to reach teachers through social media, especially on platforms that are more community-focused. Students can create their own user accounts to make discussion posts or add comments on class prompts. Specifically, this one: When I logged on that evening to check on my precious paid post, expecting utter greatness, I was met with a disappointing 3 reactions. The first social media platforms in the late 1990s and early 2000s including Six Degrees, LiveJournal, and Friendster were designed as online hubs for users to share public profiles, connect with friends, and write blog posts. First things first, there's no magic formula that works for everyone on social media because you'll develop your own brand and audience, says Valentina Prez, who works in an influencer marketing agency, oftentimes with wellness and lifestyle brands. As more and more brands go online, traditional marketing channels become less crowded. Teachers prefer messages to be simple and genuine, offering sentiments of appreciation. And by using social media themselves, teachers can receive professional benefits through just-in-time teaching-related resources and social or emotional support outside their own school or district, she said. On the other hand, if you are active but aren't posting the right content, you run the risk of wasting a chunk of your marketing resources - or even ruining your online reputation altogether. Anton Voroniuk. Teachers will be impressed with your level of knowledge and appreciation for their line of work. Sprout allows you to also monitor and manage multiple accounts across different networks, which is ideal for educational institutions. On Pinterest, we set up a consideration campaign with the goal of finding new customers. A post shared by University of Notre Dame (@notredame). What's more, educators make a grade-A audience for brands. Marketing to teachers goes beyond school supplies. Speak from the heart. Teacher-run social media accounts offer an unlimited wealth of resources for every grade and subject. teachers are almost 50% more likely than other audiences to be moved by an email promotion. They are saving classroom ideas to their boards and turning to Pinterest when looking for specific ideas, especially ideas that are timely or tied to a holiday. Keep parents and students updated on the situation by sharing information about the crisis and if authorities are involved. It also helps to acknowledge the challenges many teachers face. 1. Facebook is widely used across the U.S. (and the globe), and it turns out that the usage rate by teachers is even higher than that of the general public. Forbes solved this issue by orchestrating an escape room with her eighth grade English class. Privacy Earlier this year, teachers in England rejected a pay offer from the Government that would have seen salaries rise by 4.5% on average next year, alongside a one-off payment of 1,000 for this year (2022 to 2023) Each platform has its own methods that allow for targeting types of users, which ed-tech companies can use to their advantage to present their product to teachers. Elon Musk's move to temporarily cap how many posts Twitter users can read on the social media site could undermine efforts by new CEO Linda Yaccarino to attract advertisers, marketing industry . Access UK education contact and demographic data and connect your brand with 400K school decision makers, teachers, and staff across the UK's 31K schools, colleges, academies, multi-academy trusts, and universities. So if you send an email with an appealing subject line, you might catch their eye when they are scanning their inbox throughout the day. info@sprint-education.co.uk. Teachers use social media daily to search for classroom ideas, connect to one another, and shop for deals. Do you belong to at least one Facebook group? "If it's true for adults, it's also true for the students." In an article titled "Signing off social: Meet the teens with no time for TikTok," the magazine . The second option is more useful because it gives you channel-wide data, as well as specific insights for individual videos. We Asked Teachers How They Use Social Media and Heres What We Found Out, Movers & Shakers: Q2 K-12 Market Highlights, 2023 ASU+GSV Summit: Top EdTech Marketing Takeaways, 80% - Get inspired with new teaching ideas, 35% - Follow education companies and organizations. Social media allows for more e-learning opportunities as well. , and four in five teachers will try a new brand. Whether its a fire, tornado or other immediate campus emergency, determine how your school will incorporate social media into their crisis communication plan. Click to email this to a friend (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window). Chloe West is a digital marketer and freelance writer, focusing on topics surrounding social media, content, and digital marketing. It holds tremendous potential to boost your credibility, enhance your brand reputation and ultimately nudge consumers toward choosing your products or services. Access US K12 contact and demographic data to connect your brand directly with 6.8 million school decision makers, teachers, and educators across the 363,000 US K12 schools, colleges, and districts. When using social media for education, its important to ensure a professional boundary, so when setting up a Facebook Group, teachers do not need to send friend requests.
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