The name of his brand, Hazelwood, is a nod to where he grew up. About a week after he was expelled, Bell told his parents, on a whim, that he was moving to New York City. I pray and take time to myself. All Im going to say is: Album of the Year.. His lengthy interest in graphic design and Pharrell's ability to mix fashion and music started to click in his mind. 13 Best Hair Oils for Fine Hair 2022 for Weightless Moisture: Olaplex. I always build the foundation on who they are or what particular piece of art were working with. Complex simplicity. I don't know how that happened, he says. Necessary cookies are absolutely essential for the website to function properly. The 31-year-old St. Louis native began his foray into the music and fashion businesses as a roadie for N.E.R.D. The artist also received new platinum certifications. Honesty and a Career Change Led Jas Bell To Become SZA's Art Director Bell calls it support. For the next few months, they stayed on the tour bus, helping out with minor things like unpacking merch, stage clean-up and even, occasionally, the house engineering. Immediately, they connected. So, each time Ive created merch its been a different experience each time, I love that though. One of the themes featured on some of his newest clothing drops is still learning which he says comes from his own journey of taking in what artists like Pharrell, Drake and SZA have done for him over the course of his career. In 2013, he was elected mayor. features with music industry professionals. "Early reports are that their son, Daniel Jr., 19, tried to intervene in the argument," said Lt. Steve Jauch of the Los Angeles County Sheriff's Department. Right now its Snooze, Smoking On My Ex Pack, and Love Language. A lot of times, I find it to be as rare as the missing railroad piece on a McDonalds Monopoly game board. is slated to be released tomorrow (December 9). He just kind of let us be around.. Its also where he transformed into Leonardo Chop, who hes recognized as today. If anyone else made it, Wlf would have assumed they pulled a JPEG image of a bloodstain. That connection led him to his first project with SZA, Sustainability Gang. It was a line ofCtrl-inspiredsweatshirts where 100% of the proceeds went to efforts to protect the ocean. #sza #sos #artdirection #design #merch #merchdesign. JordanxBell - STANDARD feat Leonardo Chop (Visualizer) - YouTube We did it, and it was amazing. Def a tie between SOS Merch, and Good Days. Supreme x Spyder, Hidden NY, SZA 'SOS' Merch, Mermaidhair x FA, and more great drops are highlighted in this weekly guide to streetwear's hottest drops. Through garments. Youll usually find this icon in the upper right-hand corner of your screen. A timid nature is what you shouldnt expect from this conversation, especially the last 30 mins of it. Spanning the last 10 years of work made between France and the U.S. On view in Detroit until February 22, 2023. Weve done enough damage, and some can blame that on a lack of knowledge. We offer recommendations from over 100 fantasy football experts along with player statistics, the latest news . Spoilers ahead for those who. But opting out of some of these cookies may have an effect on your browsing experience. If not working in music, what would you be doing? Its super organic. "His wife and his kids. Free Shipping on all orders over $150. Thanks to TikTok, the single already had incredibly high anticipation for the release garnering billions of views across the platform. I love it. All rights reserved. Art Director Jas Bell, AKA Leonardo Chop, Talks Working With SZA, Launching Hazelwood and More I think if we lean into that and learn to embrace our differences earth could be an even more magical place. I hope it inspires others. Ready to fully embrace this new era. This button displays the currently selected search type. Sometimes ideas and strokes of inspiration just drop out of the sky from heaven and into our lap. Stay tuned for more features with music industry professionals from managers to sound engineers, stagehands and others; the people who make the music world go round without standing behind a microphone. Chop was also the designer behind the TDE, Bleacher Report and Mitchell & Ness NBA Remix capsule collaboration with the Los Angeles Lakers, which he explains was inspired by the franchises dynasties throughout the decades and the consistent greatness that the California music label has sustained over the past decade. They were high school sweethearts. Super proud of this offering, and the pieces we added. Soon afterward, he started working on projects for her, including Sustainability Gang a line of Ctrl-inspired sweatshirts, t-shirts and tanks featuring sayings like "Puck Flastic" and "Sustainability Gang with the proceeds going toward sustainable efforts geared at protecting the oceans. Honesty and a Career Change Led Jas Bell To Become SZA's Art Director It may have taken SZA more than five years to release her second studio album, but for Jas Bell - a.k.a. But thanks to a lot of hustle and a little luck, the thing he thought was the thing led him to what really was. Sometimes the things we think are the thing arent, but they lead us to what is. Geoff McFetridge Presents 'Rust Drinkers' at Louis Buhl & Co. Final Fantasy Pixel Remaster Series Is Coming in Spring 2023, Why Messi Wore a Bisht to Lift the 2022 World Cup, Kid Cudi Earns His First Diamond Certification With "Pursuit of Happiness", VR Pioneer John Carmack Resigns From Meta. Hes a translator, as his brother Jordan says. As the album flows I find a new 3 songs I fall in love with all over again. #graphicdesign #artdirection #sza #travisscott #merchdesign, SZA SOS TOUR - Merch offering II (Euro) Its different every time. Because no matter how big we are; one thing I learned from Pharrell is to always be a student. She's still true to her roots but she's like big SZA now. You may have to select a menu option or click a button. There are so many, but I think one of the biggest ones for me is just to let things flow. Check out the full interview with Jas Bell below. Be inspired, give insp." Jas Bell on Instagram: "What resolution is life in, 8K ? ", St. Charles TikTok Star Britt Barbie to Headline St. Louis Music Festival, Britt Barbie Drops Out of St. Louis Music Festival Following Backlash. Thats what Im about right now. The concept, Leonardo says, was inspired by a member of SZAs family and what was going on in the world at the time. Jas Bell is the artists design lead and artistic director, as well as the founder of the streetwear brand Hazelwood. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue. That jersey was just supposed to be a thing for the cover. You also agree to receive marketing communications, updates, special offers (including partner offers) and other information from BET and the Paramount family of companies. Weve done enough damage, and some can blame that on a lack of knowledge. On the visual asset side, Im not sure. I try to make sure the initial inspiration always stems from the artist or whoever Im working with. on Jas Bell (@leonardo.chop) on Instagram: ""Bloodstainnnn on my shirttt !" Me and @sza designed a shirt, and we just dropped it. Has been and always will be Nigo.Favorite merch line to work on? Is there a secret to career longevity in this industry? Along with that, I have my own brand, Hazelwood, that I run on a daily basis, so theres moving parts that must keep going on that side as well. The Formula Racing Tee, and new airbrush additions are some of my favorite as well. 1 It may have taken SZA more than five years to release her second studio album, but for Jas Bell a.k.a. Hazelwood is the work uniform for your journey. |All RIGHTS RESERVED. He met SZA during her 2017 CTRL Tour. This new era! 1,351 Likes, 20 Comments - Jas Bell (@leonardo.chop) on Instagram: " *Bone White Release and Limited Black Restock of the Hazelwood "Still Learni." Jas Bell on Instagram: " *Bone White Release and Limited Black Restock of the Hazelwood "Still Learning" tee available now. Don't forget to zoom out. First published on September 30, 2014 / 11:00 PM. In the early stages of working on SOS when we started the merch brainstorming, the jersey wasnt initially in the line-up. Integrity and honesty are rare in this business. Bell, who goes by the artist name Leanardo Chop, thinks about his journey a lot where he came from, how he ended up here, all of the couches he slept on and rap songs that never blew up along the way. But theres short breaks in between when I like to catch up on sports and eat an oatmeal pancake from Flying Biscuit. Fast forward nine years and the creative storyteller now works with one of the most defining artists of a generation: SZA. In a lot of ways, embracing the moment is what has serves Chop well on his process to excellence. Jas Bells journey to being a style visionary in hip-hop came from being in the periphery of greatness for years. Favorite 3 songs of SOS? Art and direction by me for SZA. Being willing to take in life as it . Sign up to follow your favorites on all your devices. It may have taken SZA more than five years to release her second studio album, but for Jas Bell a.k.a. About six months later, Bell moved to Atlanta, where he finished high school. Still hits different when the nod comes from your city though. Most recently, SZA released Shirt, her third and final single from S.O.S. Black stories are so important to highlight not just this month but all year, as I navigate through mine I hope I can help illuminate and inspire others. He embraced us, Bell says. Back . Exclusively for Playstation 4 and the Switch. The story behind Hazelwood is one of following and trusting your journey. No posts were found for provided query parameters. Their close relationship is integral to Bells role as an art director. I think its so fire that her fans are so intrinsically connected to her that theyre involved in the creative process. Wlf credits Bells tenacity in being able to integrate himself with such successful artists. There, he had an experience that would alter his life: He met Pharrell through a friend. Well, were wrapping up stuff for the SOS Tour right now. NFL believes hit on Campbell was an illegal chop block RELATED: 5 Things We Know About SZAs Upcoming Studio Album. 6 more months left in the year. I love the way it came out. Refresh the page or click the button below to continue. your password Ultimately, the wife, Levette, produced a firearm and shot her husband multiple times.". Impactful. He began his career as the supervising attorney of Nevada County Legal Aid, Inc. But Bell doesnt have a set creative process. Click on the large blue power icon at the top. Thats how you get a kid who was kicked out high school who then ends up being Creative Director for SZA and developing one of the more honest streetwear brands, Hazelwood. Do you start in his childhood St. Louis home, where he built houses for his action figures out of cardboard boxes? Integrity and honesty are rare in this business. The moniker is a combination of his favorite artist Leonardo da Vinci and the C Hop nickname he had previously gone by. We started off creating that art on the concept of writing a letter stating I Hate U, but then we all were like, No one sends letters anymore. So I suggested a voicemail, and showed it as a visual voicemail on the cover. Wlf met Bell over Myspace as teenagers, and they later formed a music group together and stayed friends for over a decade. St. Louis to SZA: How Jas Bell Forged His Path as an Art Director Founder and Editor-in-Chief, Contrast Magazine. With From A Bird's Eye View set to release on January 14, Cordae has unveiled the album's official tracklist and the selection of producers, features and. After his stint with The Boy, Bell moved back to Atlanta and linked up with then-budding rapper Smino to design his merch collection. 2014 CBS Broadcasting Inc. All Rights Reserved. Kill Bill Artwork for single and remix. Youll usually find this icon in the upper right-hand corner of your screen. Crazy. Theres always this calmness that she gives. Honesty and a Career Change Led Jas Bell To Become SZA's Art Director It may have taken SZA more than five years to release her second studio album, but for Jas Bell - a.k.a. Your journey is your journey. He said one of the greatest things hes seen and worked on in this era is how SZAs fans connect with her. From the color schemes to sizing to positioning to everything. Or even a travel bag that you collected over time with memories and stamps. SZA had a concept of what she wanted to do when we started creating the artwork together. It wasnt until his stint as N.E.R.D.s roadie for their 2008 Glow in the Dark tour which featured Ye, Rihanna, Lupe Fiasco, Santigold and Nas did he begin to slowly accept that a career change may be in order, greatly crediting Pharrells ingenuity. 2023 BET Interactive, LLC, a wholly owned subsidiary of Black Entertainment Television LLC. But we have all the info and data now. Without revealing the magic, what does a merch release look like from start to finish? (laughs). Really, Bell says he was learning, watching Pharrell, seeing his ability to weave the music and fashion world together. #thankyou Riverfront Times Daily newsletter. Even the camo workman jackets for Hazelwood have meaning on the outside they might just seem like regular old jackets, but the inside lining actually represents the Missouri steelworkers who built the Arch. 2023 CBS Broadcasting Inc. All Rights Reserved. This category only includes cookies that ensures basic functionalities and security features of the website. He met SZA during her 2017 CTRL Tour. Fans saw the St. Louis Blues hockey jersey on the album cover and exclaimed to the artist and Jas Bell that they needed to see this jersey in the merch drop. She handles everything with so much Grace and patience. Accomplished vocalist, Chicago Bulls, WNBA, Chicago Cubs. She's a big dog, he says. I think when people hear what she got, I feel like they're going to be pleasantly surprised. I think in moments like those, having ultimate trust in our team is what gets us through. Things are shifting to more quality-based and well thought out merch pieces, not just two-dollar screenprinted shirts with an artists face on it.. The album never blew up, and Bells music dreams languished. Honesty and a Career Change Led Jas Bell To Become SZA's Art Director I encourage you all to take some time to just soak up the perspectives of the one who Pharrell dubbed as a cloud hopper who is in every sense currently living out that moniker to a tee. Already garnering more than 25M streams globally, what a better way to celebrate this massive release than with a perfectly suited merch line?With Art Direction by Jas Bell, also known as Leonardo Chop, and SZA herself, the Shirt merch release was exactly what we expected: a shirt. But everything will happen as its supposed to. The image became the iconic cover art for one of SZAs most popular songs, a track that would eventually garner nearly 16 million views on YouTube. Man, I try to be a storyteller, he tells the RFT during a FaceTime. / KCAL News. Levette along with her son were questioned by authorities, officials said. We charge advertisers instead of our readers. Featuring textured Tri-Ferg Lenticular Hoodies, Palace Jeans Nein Cuff Beanie, and more. These are the uniforms that we're going to kill s**t with, he explains. Her roots to St. Louis are very sentimental, Bell says. SZAs a gem in a way that these moments shes created carry us through eras. What his clothes represent is what got him working with SZA. This experience exposed him to how great artists create. If I had to summarize it, I would have to entitle it something like "The Integration of Atlanta's Political Police and the Creative Community". He grew up idolizing Nelly, wearing his jersey backward with a bandaid on his face, and he dreamed of reaching those same heights and representing St. Louis like him. She hates you, its over. Got to talk a bit about my story, how we created some of our iconic covers, merch, my day to day and more. Sometimes the things we think are the thing arent, but they lead us to what is. He hopes people understand through his work with. I think merch is becoming more like a statement. https://lnkd.in/gbhuatdm Then it hit SZA, who suggested a text message. It may have taken SZA more than five years to release her second studio album, but for Jas Bell - a.k.a. Leonardo Chop, her design lead and art director as well as the founder of streetwear brand Hazelwood the work never stopped.. There's no denying that the gap between Ctrl, SZA's debut album, and the recently-released SOS is lengthy, but Bell doesn't see it that way. Friends told KCAL9's Brittney Hopper that Crespo lived for his community and his family. sweatshirts where 100% of the proceeds went to efforts to protect the ocean. The complex simplicity. Check out my feature in the latest Riverfront Times. For most people, hanging out with Pharrell for a few years would serve as the story of a lifetime. Integrity and honesty are rare in this business. Other times its a more thought-out type of thing. These pieces hopefully speak to your heart and fuel you along your journey. Jas Bell serves as the art director for SZA and runs his personal brand, Hazelwood. We idolized him so much at the time, we just were following him everywhere, Bell says.
leonardo chop jas bellrv park old town scottsdale
The name of his brand, Hazelwood, is a nod to where he grew up. About a week after he was expelled, Bell told his parents, on a whim, that he was moving to New York City. I pray and take time to myself. All Im going to say is: Album of the Year.. His lengthy interest in graphic design and Pharrell's ability to mix fashion and music started to click in his mind. 13 Best Hair Oils for Fine Hair 2022 for Weightless Moisture: Olaplex. I always build the foundation on who they are or what particular piece of art were working with. Complex simplicity. I don't know how that happened, he says. Necessary cookies are absolutely essential for the website to function properly. The 31-year-old St. Louis native began his foray into the music and fashion businesses as a roadie for N.E.R.D. The artist also received new platinum certifications. Honesty and a Career Change Led Jas Bell To Become SZA's Art Director Bell calls it support. For the next few months, they stayed on the tour bus, helping out with minor things like unpacking merch, stage clean-up and even, occasionally, the house engineering. Immediately, they connected. So, each time Ive created merch its been a different experience each time, I love that though. One of the themes featured on some of his newest clothing drops is still learning which he says comes from his own journey of taking in what artists like Pharrell, Drake and SZA have done for him over the course of his career. In 2013, he was elected mayor. features with music industry professionals. "Early reports are that their son, Daniel Jr., 19, tried to intervene in the argument," said Lt. Steve Jauch of the Los Angeles County Sheriff's Department. Right now its Snooze, Smoking On My Ex Pack, and Love Language. A lot of times, I find it to be as rare as the missing railroad piece on a McDonalds Monopoly game board. is slated to be released tomorrow (December 9). He just kind of let us be around.. Its also where he transformed into Leonardo Chop, who hes recognized as today. If anyone else made it, Wlf would have assumed they pulled a JPEG image of a bloodstain. That connection led him to his first project with SZA, Sustainability Gang. It was a line ofCtrl-inspiredsweatshirts where 100% of the proceeds went to efforts to protect the ocean. #sza #sos #artdirection #design #merch #merchdesign. JordanxBell - STANDARD feat Leonardo Chop (Visualizer) - YouTube We did it, and it was amazing. Def a tie between SOS Merch, and Good Days. Supreme x Spyder, Hidden NY, SZA 'SOS' Merch, Mermaidhair x FA, and more great drops are highlighted in this weekly guide to streetwear's hottest drops. Through garments. Youll usually find this icon in the upper right-hand corner of your screen. A timid nature is what you shouldnt expect from this conversation, especially the last 30 mins of it. Spanning the last 10 years of work made between France and the U.S. On view in Detroit until February 22, 2023. Weve done enough damage, and some can blame that on a lack of knowledge. We offer recommendations from over 100 fantasy football experts along with player statistics, the latest news . Spoilers ahead for those who. But opting out of some of these cookies may have an effect on your browsing experience. If not working in music, what would you be doing? Its super organic. "His wife and his kids. Free Shipping on all orders over $150. Thanks to TikTok, the single already had incredibly high anticipation for the release garnering billions of views across the platform. I love it. All rights reserved. Art Director Jas Bell, AKA Leonardo Chop, Talks Working With SZA, Launching Hazelwood and More I think if we lean into that and learn to embrace our differences earth could be an even more magical place. I hope it inspires others. Ready to fully embrace this new era. This button displays the currently selected search type. Sometimes ideas and strokes of inspiration just drop out of the sky from heaven and into our lap. Stay tuned for more features with music industry professionals from managers to sound engineers, stagehands and others; the people who make the music world go round without standing behind a microphone. Chop was also the designer behind the TDE, Bleacher Report and Mitchell & Ness NBA Remix capsule collaboration with the Los Angeles Lakers, which he explains was inspired by the franchises dynasties throughout the decades and the consistent greatness that the California music label has sustained over the past decade. They were high school sweethearts. Super proud of this offering, and the pieces we added. Soon afterward, he started working on projects for her, including Sustainability Gang a line of Ctrl-inspired sweatshirts, t-shirts and tanks featuring sayings like "Puck Flastic" and "Sustainability Gang with the proceeds going toward sustainable efforts geared at protecting the oceans. Honesty and a Career Change Led Jas Bell To Become SZA's Art Director It may have taken SZA more than five years to release her second studio album, but for Jas Bell - a.k.a. But thanks to a lot of hustle and a little luck, the thing he thought was the thing led him to what really was. Sometimes the things we think are the thing arent, but they lead us to what is. Geoff McFetridge Presents 'Rust Drinkers' at Louis Buhl & Co. Final Fantasy Pixel Remaster Series Is Coming in Spring 2023, Why Messi Wore a Bisht to Lift the 2022 World Cup, Kid Cudi Earns His First Diamond Certification With "Pursuit of Happiness", VR Pioneer John Carmack Resigns From Meta. Hes a translator, as his brother Jordan says. As the album flows I find a new 3 songs I fall in love with all over again. #graphicdesign #artdirection #sza #travisscott #merchdesign, SZA SOS TOUR - Merch offering II (Euro) Its different every time. Because no matter how big we are; one thing I learned from Pharrell is to always be a student. She's still true to her roots but she's like big SZA now. You may have to select a menu option or click a button. There are so many, but I think one of the biggest ones for me is just to let things flow. Check out the full interview with Jas Bell below. Be inspired, give insp." Jas Bell on Instagram: "What resolution is life in, 8K ? ", St. Charles TikTok Star Britt Barbie to Headline St. Louis Music Festival, Britt Barbie Drops Out of St. Louis Music Festival Following Backlash. Thats what Im about right now. The concept, Leonardo says, was inspired by a member of SZAs family and what was going on in the world at the time. Jas Bell is the artists design lead and artistic director, as well as the founder of the streetwear brand Hazelwood. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue. That jersey was just supposed to be a thing for the cover. You also agree to receive marketing communications, updates, special offers (including partner offers) and other information from BET and the Paramount family of companies. Weve done enough damage, and some can blame that on a lack of knowledge. On the visual asset side, Im not sure. I try to make sure the initial inspiration always stems from the artist or whoever Im working with. on Jas Bell (@leonardo.chop) on Instagram: ""Bloodstainnnn on my shirttt !" Me and @sza designed a shirt, and we just dropped it. Has been and always will be Nigo.Favorite merch line to work on? Is there a secret to career longevity in this industry? Along with that, I have my own brand, Hazelwood, that I run on a daily basis, so theres moving parts that must keep going on that side as well. The Formula Racing Tee, and new airbrush additions are some of my favorite as well. 1 It may have taken SZA more than five years to release her second studio album, but for Jas Bell a.k.a. Hazelwood is the work uniform for your journey. |All RIGHTS RESERVED. He met SZA during her 2017 CTRL Tour. This new era! 1,351 Likes, 20 Comments - Jas Bell (@leonardo.chop) on Instagram: " *Bone White Release and Limited Black Restock of the Hazelwood "Still Learni." Jas Bell on Instagram: " *Bone White Release and Limited Black Restock of the Hazelwood "Still Learning" tee available now. Don't forget to zoom out. First published on September 30, 2014 / 11:00 PM. In the early stages of working on SOS when we started the merch brainstorming, the jersey wasnt initially in the line-up. Integrity and honesty are rare in this business. Bell, who goes by the artist name Leanardo Chop, thinks about his journey a lot where he came from, how he ended up here, all of the couches he slept on and rap songs that never blew up along the way. But theres short breaks in between when I like to catch up on sports and eat an oatmeal pancake from Flying Biscuit. Fast forward nine years and the creative storyteller now works with one of the most defining artists of a generation: SZA. In a lot of ways, embracing the moment is what has serves Chop well on his process to excellence. Jas Bells journey to being a style visionary in hip-hop came from being in the periphery of greatness for years. Favorite 3 songs of SOS? Art and direction by me for SZA. Being willing to take in life as it . Sign up to follow your favorites on all your devices. It may have taken SZA more than five years to release her second studio album, but for Jas Bell a.k.a. About six months later, Bell moved to Atlanta, where he finished high school. Still hits different when the nod comes from your city though. Most recently, SZA released Shirt, her third and final single from S.O.S. Black stories are so important to highlight not just this month but all year, as I navigate through mine I hope I can help illuminate and inspire others. He embraced us, Bell says. Back . Exclusively for Playstation 4 and the Switch. The story behind Hazelwood is one of following and trusting your journey. No posts were found for provided query parameters. Their close relationship is integral to Bells role as an art director. I think its so fire that her fans are so intrinsically connected to her that theyre involved in the creative process. Wlf credits Bells tenacity in being able to integrate himself with such successful artists. There, he had an experience that would alter his life: He met Pharrell through a friend. Well, were wrapping up stuff for the SOS Tour right now. NFL believes hit on Campbell was an illegal chop block RELATED: 5 Things We Know About SZAs Upcoming Studio Album. 6 more months left in the year. I love the way it came out. Refresh the page or click the button below to continue. your password Ultimately, the wife, Levette, produced a firearm and shot her husband multiple times.". Impactful. He began his career as the supervising attorney of Nevada County Legal Aid, Inc. But Bell doesnt have a set creative process. Click on the large blue power icon at the top. Thats how you get a kid who was kicked out high school who then ends up being Creative Director for SZA and developing one of the more honest streetwear brands, Hazelwood. Do you start in his childhood St. Louis home, where he built houses for his action figures out of cardboard boxes? Integrity and honesty are rare in this business. The moniker is a combination of his favorite artist Leonardo da Vinci and the C Hop nickname he had previously gone by. We started off creating that art on the concept of writing a letter stating I Hate U, but then we all were like, No one sends letters anymore. So I suggested a voicemail, and showed it as a visual voicemail on the cover. Wlf met Bell over Myspace as teenagers, and they later formed a music group together and stayed friends for over a decade. St. Louis to SZA: How Jas Bell Forged His Path as an Art Director Founder and Editor-in-Chief, Contrast Magazine. With From A Bird's Eye View set to release on January 14, Cordae has unveiled the album's official tracklist and the selection of producers, features and. After his stint with The Boy, Bell moved back to Atlanta and linked up with then-budding rapper Smino to design his merch collection. 2014 CBS Broadcasting Inc. All Rights Reserved. Kill Bill Artwork for single and remix. Youll usually find this icon in the upper right-hand corner of your screen. Crazy. Theres always this calmness that she gives. Honesty and a Career Change Led Jas Bell To Become SZA's Art Director It may have taken SZA more than five years to release her second studio album, but for Jas Bell - a.k.a. Your journey is your journey. He said one of the greatest things hes seen and worked on in this era is how SZAs fans connect with her. From the color schemes to sizing to positioning to everything. Or even a travel bag that you collected over time with memories and stamps. SZA had a concept of what she wanted to do when we started creating the artwork together. It wasnt until his stint as N.E.R.D.s roadie for their 2008 Glow in the Dark tour which featured Ye, Rihanna, Lupe Fiasco, Santigold and Nas did he begin to slowly accept that a career change may be in order, greatly crediting Pharrells ingenuity. 2023 BET Interactive, LLC, a wholly owned subsidiary of Black Entertainment Television LLC. But we have all the info and data now. Without revealing the magic, what does a merch release look like from start to finish? (laughs). Really, Bell says he was learning, watching Pharrell, seeing his ability to weave the music and fashion world together. #thankyou Riverfront Times Daily newsletter. Even the camo workman jackets for Hazelwood have meaning on the outside they might just seem like regular old jackets, but the inside lining actually represents the Missouri steelworkers who built the Arch. 2023 CBS Broadcasting Inc. All Rights Reserved. This category only includes cookies that ensures basic functionalities and security features of the website. He met SZA during her 2017 CTRL Tour. Fans saw the St. Louis Blues hockey jersey on the album cover and exclaimed to the artist and Jas Bell that they needed to see this jersey in the merch drop. She handles everything with so much Grace and patience. Accomplished vocalist, Chicago Bulls, WNBA, Chicago Cubs. She's a big dog, he says. I think when people hear what she got, I feel like they're going to be pleasantly surprised. I think in moments like those, having ultimate trust in our team is what gets us through. Things are shifting to more quality-based and well thought out merch pieces, not just two-dollar screenprinted shirts with an artists face on it.. The album never blew up, and Bells music dreams languished. Honesty and a Career Change Led Jas Bell To Become SZA's Art Director I encourage you all to take some time to just soak up the perspectives of the one who Pharrell dubbed as a cloud hopper who is in every sense currently living out that moniker to a tee. Already garnering more than 25M streams globally, what a better way to celebrate this massive release than with a perfectly suited merch line?With Art Direction by Jas Bell, also known as Leonardo Chop, and SZA herself, the Shirt merch release was exactly what we expected: a shirt. But everything will happen as its supposed to. The image became the iconic cover art for one of SZAs most popular songs, a track that would eventually garner nearly 16 million views on YouTube. Man, I try to be a storyteller, he tells the RFT during a FaceTime. / KCAL News. Levette along with her son were questioned by authorities, officials said. We charge advertisers instead of our readers. Featuring textured Tri-Ferg Lenticular Hoodies, Palace Jeans Nein Cuff Beanie, and more. These are the uniforms that we're going to kill s**t with, he explains. Her roots to St. Louis are very sentimental, Bell says. SZAs a gem in a way that these moments shes created carry us through eras. What his clothes represent is what got him working with SZA. This experience exposed him to how great artists create. If I had to summarize it, I would have to entitle it something like "The Integration of Atlanta's Political Police and the Creative Community". He grew up idolizing Nelly, wearing his jersey backward with a bandaid on his face, and he dreamed of reaching those same heights and representing St. Louis like him. She hates you, its over. Got to talk a bit about my story, how we created some of our iconic covers, merch, my day to day and more. Sometimes the things we think are the thing arent, but they lead us to what is. He hopes people understand through his work with. I think merch is becoming more like a statement. https://lnkd.in/gbhuatdm Then it hit SZA, who suggested a text message. It may have taken SZA more than five years to release her second studio album, but for Jas Bell - a.k.a. Leonardo Chop, her design lead and art director as well as the founder of streetwear brand Hazelwood the work never stopped.. There's no denying that the gap between Ctrl, SZA's debut album, and the recently-released SOS is lengthy, but Bell doesn't see it that way. Friends told KCAL9's Brittney Hopper that Crespo lived for his community and his family. sweatshirts where 100% of the proceeds went to efforts to protect the ocean. The complex simplicity. Check out my feature in the latest Riverfront Times. For most people, hanging out with Pharrell for a few years would serve as the story of a lifetime. Integrity and honesty are rare in this business. Other times its a more thought-out type of thing. These pieces hopefully speak to your heart and fuel you along your journey. Jas Bell serves as the art director for SZA and runs his personal brand, Hazelwood. We idolized him so much at the time, we just were following him everywhere, Bell says. Los Angeles Neurologist,
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