Subscribe for little revelations across business and tech, Learn marketing strategies and skills straight from the HubSpot experts, When it comes to brainstorming business ideas, Sam and Shaan are legends of the game, Watch two cerebral CMOs tackle strategy, tactics, and trends, Everything you need to know about building your business on HubSpot. If you're not comfortable with your writing, it's perfectly fine to hire an editor to review your draft. If you dug a little deeper, you'll fin that most articles are guest posts that are very poorly written and feature highly commercial anchor texts. Reactive Campaign Achieves 180 Links for, If Im to enumerate things that cant be neglected in SEO, auditing will not be , No matter what type of business you have, you want to ensure that your customers , By now most companies have likely locked in their marketing strategy and agency partner for , 5 Ways to Benefit From White Label SEO Services. What is Guest Blogging? And Why it's Important for Your Business HubSpot Podcast Network is the destination for business professionals who seek the best education on how to grow a business. Let's take a meta-example and say we build a guest blogging strategy around the overarching topic of "guest blogging". There's just one more step before you call this project done: measuring the results. )make sure that you send an email to the editor thanking them for the opportunity. From there, consistently contribute valuable content that meets their guidelines and becomes an integral part of their community. Most often, such a sharp drop in traffic tells us that Google penalized them for some shady SEO tactics. Before posting, our clients review and . Irreverent and insightful takes on business and tech, delivered to your inbox. For the outreach part, I also suggest trying Respona. Start by putting together a list of target websites, as in the example below: Here's how you can discover guest blogging opportunities and populate your list: Use Advanced Search Operators where you use advanced search operators like "intext:submit a guest post". August 15, 2022, Published: At this point, it's time to start thinking about how to pitch your guest post ideas. And, when Google sees your name appearing in different high-authority websites around the internet, it signals to them that they should start paying more attention to you. Start by making a short list of your top website pages that you want to promote and include in your future guest blogs. A good old Google search is probably the most obvious thing to try. The action you just performed triggered the security solution. Or, they might provide you with the email address to contact. However, getting guest posts accepted can be a challenge without an efficient guest post pitch email. Here's our checklist for off page SEO or read our guide on eCommerce link building tactics. Help grow your blog. You can have an overall website goal as well as page-specific goals. Firstly, guest blogging is about building relationships. By publishing high-quality content on reputable websites, you can reach a larger audience and drive more traffic to your own website. Before you begin working in earnest, take some time to think through what you ultimately want to achieve and the guest posting strategy that will best allow you to achieve those goals. Take 1-2 sentences max to describe each pitch. Is there a level of good editorial control? There are a few ways you might want to do this. Simply Google the following, preceded by your industry keyword (e.g., "SEO guest post guidelines"): The first is a white hat SEO method that involves establishing rapport with a blogger with the purpose of scoring a guest post for free. Popular . If you want to increase your visibility and influence, guest blogging is a great way to do it. It is an opportunity to target new audience, increase subscribers, grow your online audience and build relationships with other niche influencers . a site that exists purely to sell guest posts). Its a simple concept with a clean sounding, win-win logic, but why exactly is guest posting a good idea? Here are some tips to help you write an awesome post: Once you've written your first draft, go through it with a fine-toothed comb. Write something unique. The idea behind it is simple: you are quality creating content that will be viewed by your target audience and has the potential to expand your influence and reach. Conduct guest blogging outreach. See pricing, Marketing automation software. The guest post guidelines will normally share the preferred pitching method. These goals might be related to your business performance (like getting more leads or clients) or your website performance (like improving your search visibility or your referral traffic). A guest post is a blog post written by a guest contributor, which is then posted on the host blog. If your content is well-done, it will resonate with the audience, and some of those people will want to be part of your audience as well. But guest posts are also hard work. Another way is to do a competitor's backlink analysis as part of your SEO strategy. Check the author out and see who else theyre writing for. When you do it right though, guest posting is an essential SEO tool. There are many great outreach tools out there and I've listed most of them at the end of this article. Look for lists of top websites that accept guests posts. Search for niche-relevant guest post sites. In this guide, we're going to walk through why you should still embrace guest posting, as well as how to do it really effectively. So let's look at their domain authority and see if their genuine look and feel translates into solid authority metrics. Writing about topics you know well and having other people promote your workfor free? Dont be too heavy handed or artificial with the links you embed. In early 2020, the site had a meteoric rise in traffic followed by a massive drop. [topic keyword phrase] + "guest article". For a start, what does guest blogging accomplish from the perspective of the guest? If your article is accepted and you would like to include a profile picture in your author bio, we will ask you to set that up through Gravatar and let us know what email address you used to set . When you write a high-quality post that is brimming with value, people will notice. Thats pretty good! On average we score paid guests posts for around $40-$80. Growing your social media following. No SEO expert actually knows exactly how Google goes about ranking. So if youre an honest blogger, seeking to write great content and boost SEO at the same time, youve got nothing to worry about. Technique #2: Study those in your industry who guest post a lot. However, it is not encouraged by Google and can result in a manual site penalty for unnatural link building (read our guide on link building methods, including broken link building). Guest posting will place your brand in front of a new and targeted audience. Being referenced on reputable, quality sites is a big factor in how big search engines decide to rank your blog. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You want to be able to answer any questions that the readers may have. Using tools like the free backlink checker on Ahrefs, you just enter your competitor's website URL, and you'll get a list of all the websites that have linked back to them. ularly write guest posts on behalf of our clients. As you do your research, you want to look for sites that check the following boxes: There are a number of ways you can find sites that match these criteria. A surefire way to get a guest post rejected is to send the same pitch to every outlet. And to build your email list with guest posting, you NEED to try the Expanded Guest Post. Sara McGuire, Content Marketing Lead at Venngage, says that "before pitching an idea to a site, it's fundamental that you do your research. Are you trying to build your email list or get more social media followers? And if theyre relevant, theyre likely to include keywords anyway. Guest blogging is such a popular SEO tactic because websites that accept guest posts usually allow authors to link back to their own content or resources, as long as it makes sense for the reader. To avoid this wee recommend you do proper due diligence on a website before placing a guest post, and avoid link farms or Private Blog Networks (PBNs) that also notorious for dragging quality websites down with them. When you link a url, you should make sure it contains words that are useful. No fluff, no filler, just jam packed with value. The better we understand the website, the better we can guarantee our results. We use SEO tools to determine where a website is going and where its been. Guest Posting: A Step-by-Step Guide to Doing Guest Blogging Right, Knowing your goals and guest posting strategy beforehand, read any guidelines the site has regarding submissions. You can find several publications on Google by using the following formats when searching: [Keyword] + guest posting opportunities . Google has taken grandmas advice to heart. Just use a tool like Ahrefs and look at how many backlinks you've acquired through guest posting. But instead, a simple search put the keywords under the quotes. The second way is a grey hat SEO method that involves paying for a guest post. And should guest posting be part of your SEO strategy? Make sure you always read the guest blogging guidelines of the site to ensure your pitch includes all necessary elements. 2. Bloggers will high-ball it, and your task is to counter with a low-ball offer. I'm a [new/frequent] reader of your blog, and I'm reaching out because I'd love to contribute a guest post on [Their website name]. Since you publish content about [topic A] and [topic B], I thought your readers might enjoy one of these articles: Here are three samples of guests posts that I've written before: If you haven't actually written any guest posts before, you have a couple options. First step, you need to find a blog that will host you. But as you can see, Knnit falls apart when we look at its organic traffic. A good rule is only guest posting on sites that have a DA that's equal to or higher than yours. Well look at the homepage, a few articles, the about and contact page, and even the footer to answer the following questions: In terms of Nomad is Beautiful, you can see that they meet most, if not all the manual review requirements above. Company Number: 10788661 Registered Office Address: 291 Green Lanes, London, United Kingdom N13 4XS. Send your message in the morning when the editor has had their cup of coffee and is happy. Write for humans - Keep your tone personal and friendly. Free and premium plans, Operations software. Thats why youre guest posts will have to be good, especially if youre small fry looking to publish on a more reputable platform. This is great for very high quality sites, but takes a lot of time and effort. Quality Contextual Backlinks. With time, patience, and persistence, you'll reap the benefits of a guest blogging campaign. It's not bad, but it means you're missing out on tracking a lot of valuable information. Contributing high-quality researched and written guest posts to authoritative and relevant blogs and websites is a proven way to increase traffic, and boost search engine rankings.But finding the right sites to guest post on, and who to submit your content to can be tricky. Top tip: Instead of wasting your valuable time compiling these sites into a target list, use a VA to scrap contact details for all of these sites. Many of the articles are clearly not guest posts, There is a high degree of editorial control, Anchor texts in the guest posts we found are relatively natural. Establish themselves as an industry leader or expert, "[Insert Niche] blog + submit a guest post", DR greater than 10 (I like setting it to 19 to try get higher quality targets), Are all the articles guest posts? Make sure that the links you include are relevant to the topic of the guest post. Include links to your site. As with most SEO strategies, the most important thing to do is to do everything you do organically if that makes sense. Include work samples. If you ignore content quality and user experience, you'll most likely end up hurting your SEO performance and ultimately your reputation. If the host's website has comments enabled, take the time to respond to people's comments as they roll in. This allows us to naturally build in our client's link and anchor text. Guest posting. Try another search, and we'll give it our best shot. For example, if you're an expert in human resources, you could Google "human resources" + "write for us" and you would get any sites that were tied to human resources and also accepted guest posts. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '85cc4497-038f-4bfc-af2b-f52e78d15ea2', {"useNewLoader":"true","region":"na1"}); Get expert marketing tips straight to your inbox, and become a better marketer. Be brief. Typically you'll be able to see if they are by looking at the header or footer navigation. It is pretty well known however, that Googles algorithms are great at spotting garbage and discerning quality. Let's talk about how we can scale your content and link building efforts, Guest Posting: How To Guest Post Successfully And Increase Your Web Traffic. I'd actually highly recommend it, even for experienced writers. Ultimately, guest posting harnesses earned media by helping . They should all be variations on a theme to show that you're pitching about a specific area of expertise and not just shooting in the dark to find something they might like. A guest post is a content piece a blogger writes for someone else's blog. If they don't have any edit requests, you're good to go! You may be wondering, Does guest posting still work? Using a tool like Ahrefs or SEMrush, insert a major site within your target niche. "Doing the groundwork first will show editors that you are willing to put in the work to produce good content for them and that you want to contribute value to their site something most editors will find irresistible. Updated On June 16, 2023 by Ryan Robinson 140 . March 14, 2017. If you're just getting started, here are five examples of measurable goals you can set: Get X referral visits from your guest posts OR Increase referral traffic by X% from your guest posts, Get X leads from referral traffic from your guest posts OR Increase the number of leads from from your guest posts by X%, Get X clients from your guest posts OR Increase clients from your guest posts by X%, Improve your SEO performance or SERP visibility by X%, Get X number of high-quality backlinks to relevant content from your guest posts. If you want to establish your expertise and open up more doors for guest posting, your post needs to be of the highest quality. As a result, PR practitioners tend to call them "bylined articles" and SEO professionals prefer the term "guest posts." Technique #1: Google [topic] + "guest posting" or [topic] + "write for us". You'll want to ensure you always compare your results to where you were at the beginning of the process (in step 1. But to illustrate my point, let's look at another website (called Knnit) that offered us a guest post. Follow these four steps and you'll write great guest posts that easily get accepted by publishers. Choose a topic that naturally fits with our target website. Then you'll want to target well-respected sites that your target audience regularly reads and that allow bylined articles. Contact us to discuss your specific needs. While some editors might not reply simply because they aren't interested, others might genuinely forget. 3 Ways Guest Posting Can Help Grow Your Online Audience Don't email too soon. You can use free writing tools like Grammarly and Hemingway App. Four Smart Tips For Getting Your First Guest Post Published - Forbes To illustrate,here is an exampleof a guest post I scored for free on Flippa (a major website with a DR 81). Of course, the more prominent the blog, the pickier they can afford to be. Depending on the publication, you might receive compensation for your guest blogging efforts. Guest Posting: The Complete Guide for Bloggers in 2023 - Blog Tyrant List of 500+ Technology Guest Post Sites That Accept Guest Posts [2023] For example, in the travel niche we could use the Lonely Planet. Also: don't be surprised if you hear back from someone several months after the fact. Whether youre a seasoned blogger or youre just learning how to start a blog, you should build a successful guest blogging program by picking topics that serve your ultimate goal, whether thats referral traffic, SEO performance, leads or clients. The operative word here is. You might also find good guest blogging hosts by looking for people guest posting on sites that you regularly read. All this means for you is that you should be careful about what you host on your site, and where you host your material. This will help you find blogs that are actively looking for guest contributors. Generally, a guest post should also have helpful and relevant outbound links. The Ultimate Guide to Guest Blogging - Neil Patel Then, craft your pitch with their publishing guidelines in mind.". it's time to start fleshing out your idea and writing an awesome draft. A red flag is finding bold, in-your-face. How to submit a guest post for a blog (with template) | Zapier
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